Connect with us


Amway History, International Expansion and Global Markets




The name Amway is derived from the founder’s initials AM + Way, and it stands for American Way. Founded in 1960, Amway is a multi-level marketing company based out of Ada, Michigan. It is best known for its success stories and its focus on providing products and services that help people improve their lives.


Amway began in 1959 when Jay Van Andel and his brother Richard DeVos bought a small manufacturing plant in Ada, Michigan. They named it “Amway”. In 1960, they opened a retail store called “The House of Beauty.”

In 1961, Amway moved into the home health care market. By 1968, Amway had become the largest distributor of household cleaners in North America.

By 1970, Amway had grown to over $100 million in sales. At that time, the company employed about 5,500 people.

In 1971, Amway introduced the “Quixtar”, a multi-level marketing system. This was followed by the introduction of the “Vitalife” product line in 1974.

In 1976, Amway sold its housecleaning division to Procter & Gamble.

In 1978, Amway launched the “Ameriplan” insurance program.

In 1980, Amway acquired the “Healthy Life” weight loss program.

International expansion

Amway International Inc., one of the world’s largest multi-level marketing companies, is expanding its reach beyond North America. On Tuesday, the company announced plans to open its first retail store in Moscow, Russia. This marks the first time that Amway has expanded internationally since it launched in Russia in 2014.

The move follows the company’s decision earlier this month to expand into China. Earlier this year, Amway signed a partnership agreement with Beijing-based eCommerce giant Under the deal, Amway will sell products online through’s platforms, including JD Mall, JD Fashion, JD Food, and JD Beauty.

In addition to selling products directly to consumers, Amway will also work with distributors in China to help promote Amway products. As part of the agreement, Amway will provide training programs for Chinese distributors.

Amway is also planning to open additional retail locations in key cities throughout China over the next few months. These include Guangzhou, Shanghai, Shenzhen, Wuhan, Chengdu, Hangzhou, Suzhou, Xiamen, Nanjing, Changsha, Fuzhou, Tianjin, Chongqing, and Xi’an.

As part of its international expansion strategy, Amway is also looking to enter new markets outside of Asia. Last week, the company announced plans for a joint venture with the Indian conglomerate Mahindra & Mahindra Ltd. to develop a range of electric vehicles.

This latest investment could lead to Amway establishing itself as a major player in the global automotive industry. Currently, Amway sells home care products such as deodorants, shampoos, toothpastes, and lotions. However, the company is hoping to use its expertise in the auto sector to diversify its portfolio of products.


The founders of Amway Corporation founded Quixtar in 1999. They changed the company’s name to avoid being sued over the “Amway” mark.

They had to change their name because of trademark issues. Amway was already owned by another company called American Way Marketing Association Inc. In 1998, American Way filed a lawsuit against Amway Corp., claiming it infringed on the trademarks held by American Way.

In 2001, Quixtar settled out of court. Under the terms of the settlement, Amway agreed to drop the suit and allow Quixtar to use the Amway name.

Global markets

In 2010, Alticor Inc., a publicly traded global marketing firm based in New York City, had $4 billion in sales and $1.3 billion in net income. In 2011, Alticor had revenues of $5.2 billion and net income of $1.5 billion. And in 2012, Alticor reported total revenues of $6.8 billion and net income of nearly $2.9 billion. During the same period, Alticor’s stock price rose from around $10 per share to almost $50 per share.

But in 2013, Alticor announced it would sell off its US operations to AmWay Corp. for $1.7 billion. After the deal closed in December 2013, Alticor changed its name to Amway Global LLC.

The company now says it has shifted its focus away from North America and onto international markets. As part of the shift, Amway Global LLC plans to close some of its smaller offices in the United States and reduce its workforce there.

Amway Global LLC still owns several businesses in the US, including eMarketer, a digital advertising agency; Vidiom, a video ad network; and Amway Direct Marketing Services, a data management company. But those companies are expected to generate less than half of Amway Global LLC’s overall revenue next year.

As of 2016, Amway Global LLC reported total revenues of $11.7 billion and net income of about $3.1 billion. Its shares trade for just under $20 each today.


Amway, one of the world’s largest multi-level marketing companies, sells hundreds of thousands of items under dozens of brands. From beauty care to home cleaning supplies, Amway offers everything you could possibly need, amway id one of the example of their ordinates. But did you know that there are actually four different types of Amway businesses? Let’s take a look at each type of business and what it entails.

#1: Direct Sales Businesses

Direct sales businesses sell directly to consumers. These businesses typically offer a wide variety of products, such as cosmetics, health and wellness, personal care, household goods, and even pet food. Some examples include Avon, Mary Kay, Tupperware, Pampered Chef, and World Wide Organics.

#2: Wholesale Distributors

Wholesale distributors buy product from manufacturers and resell those products to retailers. They often work with large retail chains like Walmart, Target, Costco, Sam’s Club, and Bed Bath & Beyond. Examples include Ahold USA, Kroger, and Walgreens.

#3: Retailers

Retailers sell products directly to customers. This includes stores like Amazon, Best Buy, and Home Depot. There are many advantages to being a retailer, such as having access to inventory, lower costs, and greater control over pricing. However, some disadvantages include limited selection, high overhead, and the risk of losing money if a customer doesn’t purchase anything.

Look good, feel good.

We believe how you look and how you feel go hand in hand. As women age, we want to look our best and feel confident. At Beauty & You, we know what it takes to make that happen. We offer personalized solutions based on your lifestyle, budget, skin type and personal goals. From makeup and skincare to hair care and spa treatments, we help you look and feel great every day.

Healthy you, meet happy you.

The American Heart Association (AHA) recently published guidelines for healthy living based on research conducted over the past 30 years. These recommendations are designed to help Americans lead healthier lives and prevent heart disease and stroke.

While some people might think it’s impossible to eat healthfully without giving up favorite foods, the AHA says there’s no reason to deprive yourself. In fact, many of the best-loved foods are actually good choices. Here are five tips to make sure you’re getting enough nutrients while still enjoying what you like.

1. Keep an eye out for hidden sugars. Sugar lurks everywhere—in sauces, dressings, condiments, snacks and even frozen entrees. Look for labels such as high fructose corn syrup, cane juice, honey and molasses. If you see anything containing added sugar, try swapping it for something else.

2. Swap white rice for brown. Brown rice contains fiber and iron, both important for cardiovascular function. White rice is often stripped of nutrients during processing. Try basmati rice, long grain brown rice, wild rice or quinoa instead.

3. Go for whole grains. Whole grains contain three times more fiber and four times more protein than processed versions. They also provide B vitamins, magnesium and potassium, all essential for maintaining blood pressure and muscle contractions. Read nutrition facts panels carefully; look for words like “whole wheat,” “wheat bran” and “whole oatmeal.”

4. Skip the salt. Sodium is one of the most common additives found in packaged foods. While sodium helps preserve flavor and texture, too much can raise blood pressure levels. Choose lower-sodium products whenever possible. For example, canned beans are usually lower in sodium than dried varieties. And skip the seasoning packets. Those often contain loads of salt.

5. Cut down on red meat. Beef, pork, lamb and veal are rich sources of saturated fat. Saturated fats increase cholesterol levels, which increases risk of heart disease. Instead choose leaner cuts of beef, chicken and fish.

What we grow is what you get.

Organic farming is growing in popularity around the world. But it isn’t just about producing healthier foods; it’s about improving soil health, reducing pollution and conserving resources like water and energy. In fact, organic agriculture produces up to 50% less greenhouse gas emissions than conventional methods.

We’re proud to support small family farms across Canada. And we know that our customers want safe, high-quality produce from local sources. So we guarantee quality products, and we provide training and technical assistance to help farmers improve their practices.

Our farmers care about the health and well-being of the land and the communities where they live and work. They take pride in the way they farm, and they respect the natural cycles of life. By working together, we can build healthy soils, clean air and sustainable communities.

Proud to be the first and only …

Nutrailite™ is proud to announce it is the first and only brand of nutritional supplements to be certified organic by the USDA National Organic Program. This certification ensures that Nutrilite™ meets strict standards for growing practices, soil health, animal welfare, water stewardship, and pesticide use.

Organic farming is an important part our company’s mission to provide the highest possible quality products available. Our commitment to produce safe, nutritious foods that are free from synthetic pesticides, hormones, antibiotics, and additives is reflected in our manufacturing processes.

We believe that consumers want to see where their food comes from and we take pride in providing transparency into how our products are grown.

Amway Insider

In 1960, Richard DeVos began building his family’s fortune by selling health and beauty products door-to-door. He eventually sold his first product to his brother Wayne, who had just returned home from serving in the Korean War. At the time, the brothers had no idea how big their success would become.

By 1965, the company had grown into a billion dollar enterprise. By 1970, it had expanded into Canada. Today, Amway is one of the world’s largest multi-level marketing companies.

Real people, real stories

Amway is a global leader in direct sales and multi-level marketing. We are committed to providing opportunities for everyone to achieve financial freedom and success. Our mission is to help our distributors build

What better lives and Amway?

Amway is a direct sales organization that began in 1959. Amway is a multi-level marketing company. Amway sells products through Independent Distributors who sell products to Customers.

The company has been criticized for its pyramid structure. In 2013, it settled allegations that it had misled consumers about the health benefits of its skin care products.

Continue Reading
Click to comment

Leave a Reply

Your email address will not be published.


Copyright © 2017 Zox News Theme. Theme by MVP Themes, powered by WordPress.